Associations launch virtual platforms to let members connect to buyers of their products; efforts seen as enhancing in-person offeringsThe International Housewares Association's Connect COMMERCE marketplace helps connect members with customers for their products.Photo: IHAMore than a year of COVID-19-related trade show cancellations has convinced some associations they must provide companies a way to connect and make deals virtually.Related contentWhat to consider before making a marketplaceThe Greeting Card Association, the Specialty Food Association and the International Housewares Association are among the groups that have launched online business-to-business… Read More