While group no longer represents a majority of doctors, it stemmed member losses through focus on advocacy, equity and technologyMadaraThe American Medical Association once counted a majority of U.S. practicing physicians among its members, although today that figure is around 25%. Still, the association recently celebrated 10 years of consecutive membership growth, which CEO James Madara attributes to advocacy, embracing technological innovation and a focus on health care equity."The hypothesis was you engage physicians, you give them products that they need, and you can convert that into membership," Madara told CEO Update.AMA is one of the oldest and largest medical… Read More