CEO of Software & Information Industry Association has sharpened group's focus JosephThe challenge for Jeff Joseph, a self-professed "tech junkie" and veteran technology association executive, is answering the question, "What is SIIA?"A major part of his job as CEO of the Software & Information Industry Association is communicating what SIIA is and the value it offers to its astonishingly diverse membership and to potential members. That can be a tall task.SIIA's activities encompass association media and publishing, public policy and advocacy, education, health, financial information and protection from software pirates. Members include B2B publishers, asset… Read More