Woolley exits anti-fraud program
- March 6, 2015 |
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CEO Update
Former Direct Marketing Association CEO leaves program after four months on job After four months on the job, former CEO Linda Woolley has stepped down as the first head of a joint effort by several associations to fight online advertising fraud and piracy. The announcement by the Trustworthy Accountability Group March 5 provided no reason for Woolley's departure. In a statement, the group's members thanked her for building TAG's foundation. Woolley, in an email to CEO Update, noted she had helped draft bylaws, set up a website, hired consultants and staff, and gotten the program up and running. "It's been a lot of work ‘building the bus, while driving the bus' these last… Read More
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