Association partners with Sesame Street to promote healthy eating Silbermann Coming soon to a grocery store near you: Sesame Street characters promoting fresh fruits and vegetables, brought to you by the letters "PMA." The Produce Marketing Association recently made headlines after inking a deal with the popular children's show to have Big Bird and other iconic characters promote the industry's products. The twist? It landed the multi-million dollar deal for free, with Sesame Street offering to donate its characters' images all in the name of getting kids to eat healthy foods. CEO Bryan Silbermann can't claim sole responsibility for making the deal happen—it was the… Read More