Association and Census Bureau join forces to get franchise owners to complete forms Caldeira Steve Caldeira, CEO of the International Franchise Association, is spreading the word about the 2012 Economic Census. In a two-minute video posted on the U.S. Census Bureau website, he urges franchise owners to complete the census forms. "Your response makes a difference for small business and franchising," he said. The economic census is conducted every five years; about 4 million business owners will receive questionnaires in December. In 2007, the census for the first time asked all business owners whether they operated under a franchise trademark. Another first for… Read More