RELATED CONTENT Some associations look for success in for-profit playbook Associations may benefit from examining the characteristics differentiating a successful company—like Apple or Starbucks—from a struggling one, such as BlackBerry-maker Research in Motion, but must remember what makes a nonprofit group unique. Jeff Lenn, professor of strategic management at The George Washington University, believes that a corporation’s success is based on a few key traits: ° Knowledge of who the customers are° Strong management° Strong organizational capability needed to achieve the mission° Good reputation° Sustainability across a period of time Lenn also works as a… Read More