Meredith Nethercutt, new director of advocacy at the Washington, D.C.-based International Franchise Association, is helping take her group one step further in the march towards local lobbying, leading the IFA’s Franchise Congress, a targeted campaign aimed at building strategic relationships with key association members. It’s called grasstops lobbying, and it involves “quality over quantity”—forming partnerships with association members who have or can build strong relationships with lawmakers, Nethercutt told CEO Update. “Every association has grassroots, but we are looking [at] focusing on a program that houses our elite members,” she said. “[We are] looking at members …… Read More