Varbuzz, the blog for the Virginia Association of Realtors, was originally seen as a way for the organization to reach out to Realtors across the state with timely information. But just 14 months after its launch in 2008, the blog has taken on a life of its own, with 300 subscribers and nearly 1,000 unique visitors each week. “It makes us a hub for spreading knowledge,” said Andrew Kantor, VAR’s blogger. “It enables us to connect people with one another and spread ideas.” And as associations plug into social media, many are finding that a simple blog, with daily or weekly updates about their activities, can significantly enhance their communications strategy. A blog,… Read More