Amid financial challenges, group looks to stabilize blood business and strengthen brand. With a crushing $200 million budget deficit, rampant leadership turnover and criticism over its chief business—blood services and operations—the American Red Cross has spent nearly two years seeking a CEO who can make over its tarnished image. In April, the Red Cross board settled on their second leadership choice in less than a year—Gail McGovern, a seasoned business executive and marketing professor at Harvard Business School. Their initial pick resigned after six months. Mark Everson, former commissioner of the Internal Revenue Service, left in November 2007 in the wake of a… Read More