The 97-year old nonprofit's makeover may provide a blueprint for associations facing declining membership and demographic challenges NEW YORK--Four years into her tenure as CEO of the Girl Scouts of the USA (GSUSA), Kathy Cloninger is shaking up the traditional organization. Her challenge is to create a unified, overarching identity for the group that will resonate with its modern members and include the essence of the founder’s mission—to provide leadership development opportunities for girls. Nationwide, 3.6 million girls and adult volunteers are members. The group reached its peak in 1969, with 3.9 million total members and again in 2003 with 3.85 million members.… Read More