More associations are using sophisticated Internet tools as a way to get their public policy messages to target audiences and dominate online depictions of their industries. Video podcasts, microsites, search engine advertising and blogger outreach have become part of the strategy to direct traffic to positive industry messages. “The push model is the old model of communications and the new model is a pull model—people pull information from Google and trusted sites when they want,” said Patrick Cleary, a former association executive and now senior vice president of Fleishman Hillard’s digital affairs practice. “The challenge in this new world is when policy makers,… Read More