In a new ad campaign from the American Egg Board (AEB), an enormous broken egg hatches a superwoman—she’s an office manager, mother, gardener and triathlete. The message: high protein eggs keep her going. The ads, produced by New York-based firm Grey Worldwide, are the latest blitz by the egg industry to build on the “Incredible Edible Egg” moniker that has become the industry’s memorable tagline. Other Washington industry groups are following suit—with refreshed and updated image strategies designed to reach targeted consumers and reacquaint lawmakers with their message. It’s a politically convenient time for many groups to ramp up awareness campaigns. Some say they… Read More