The trade group representing the cosmetic, fragrance and personal care industry is getting a makeover. The Cosmetics, Toiletry and Fragrance Association is now the Personal Care Products Council. The name change is part of association’s makeover, an ongoing two-year effort to update the industry group and bring it closer to consumers. It includes making the group’s identity and industry clear and understandable for consumers, said Pamela Bailey, CEO since 2005. That meant shedding the group’s formal name, which made it harder for consumers to identify the trade organization and who it represents, Bailey said “Consumers talk about our products using words like personal… Read More