Take your pick of industries – rubber tires, toys, bottled water – and you’ll also find a crisis with a media frenzy not far behind. Several industries have gotten caught in the doldrums of a slow summer news cycle, when a normally staid bit of industry news suddenly becomes the focus of relentless media and consumer blog attention. The ensuing media storm can catch even the most agile group off-guard. Industry groups without a swift and nimble communications strategy can find themselves flat-footed in the midst of a crisis, grasping for answers and information. “You can make a bad crisis worse by not responding quickly,” said Bill Pendergast, senior partner at… Read More