The American Petroleum Institute, which represents the oil and gas industry, was looking for an opportunity to weigh in on discussions about sustainable energy and alternative fuel sources. To get around a negative public perception of the petroleum industry, API created EnergyTomorrow.org, a secondary website for this public outreach effort. Redirecting individuals to an entirely new website may be the most effective and modern way for trade associations to enter a public debate and represent their interest before a new audience. That API addresses the importance of the oil and gas industry and its sustainability under Energy Tomorrow exposes its message to a more diverse… Read More