When Cheryl Durst became CEO and executive vice president of the International Interior Design Association in 1999, she was greeted by a financial crisis. Durst took the reins after IIDA was coming out of a merger with three prominent interior design organizations: the Institute of Business Designers, the International Society of Interior Designers and the Council of Federal Interior Designers. The new organization had embarked on an ambitious, far-reaching strategic plan to better the association, but considerable financial resources were used for consultants, activities and meetings to achieve those goals. As the new CEO, Durst quickly rolled up her sleeves, working… Read More