Leading organizations that have seen their share of crises has been a stand-out theme of Kraig Naasz’s career. Dealing with the aftermath of a pesticide scare at the U.S. Apple Association and challenges the The Fertilizer Institute faced after the Oklahoma City bombing taught the young CEO the importance of a quick response, being sensitive to the human element in a controversy and reaching out to the media in the early stages of a crisis. Five months after becoming CEO of the National Mining Association, the Sago Mine accident in January 2006 would define his career as the spokesperson of an industry in tumult. Naasz recently spoke to CEO Update about his career… Read More