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Struggling for-profit college group seeking reinvention

Facing financial difficulties, Association of Private Sector Colleges and Universities looking to chart a new direction, adopt new brand

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Air conditioning group streamlines by cutting chapters

ACCA had unwieldy local, state relationships, making national marketing campaign difficult; some groups added little value

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Associations bring badges into the information age

Some groups issue digital IDs to give individuals way to prove credentials

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Associations make connections with vertical social networks

Partnerships provide association members with new tools, premium features; advertising group and Shocase ink one-year agreement

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NAFCU seeks to win members by narrowing its focus

Credit union association to filter all decisions through lens of advocacy, education and compliance; peripheral efforts jettisoned

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