Amplifying digital dialogue to maximize member connection
Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology
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Stepping up for women in manufacturing
The Manufacturing Institute's Jennifer McNelly creates initiative to recognize women
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Associations need to go glocal to extend brand, mission abroad
Foreign growth plan requires local boots on ground, worldly inclusiveness
Read MoreData registries increasingly popular tool for medical groups
Programs can require associations to bring in new resources, but generate revenue through fees, selling aggregated information
Read MoreBoards find younger members can help move group forward
NSSGA chair and CEO, grappling with consolidation, look to next generation to help conceive, implement future strategic plans
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Associations learn to evolve when industries face change
Whether through mergers or by rewriting membership requirements, business groups implement different strategies to survive
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