News

To keep staff engaged, get them caught up in the mission

Alongside professional development, fun events and rewards, employees need to feel connected to the association's larger goals

When seeking foreign partners, no single strategy prevails

Many U.S.-based associations enter into agreements with foreign counterparts, but each seems to have its own way of pursuing them

GMA reinvents itself to survive changing consumer behavior

New Grocery Manufacturers Association CEO Geoff Freeman says group will narrow focus to brands, go on offense to tell industry's story

Editing your association's genetic code

Bylaws changes can be big or small, but either way member input is critical for success

Five types of innovation programs

How are we doing? Survey looks at how groups use metrics

Most associations attempt to gauge their own performance, but vary in what they measure and how often board members get updates