Favorable market conditions allow groups to shape HQs that mirror missions When Scott Melville got the go-ahead from his board to move the Consumer Healthcare Products Association to a new location, he saw an opportunity to create not only a more effective workspace, but to build an office that better reflects his organization. "In our old office, you really didn't know who we represented when you walked into our office. It didn't send a message right from the moment you got off the elevator," the CEO said. "The goal from the start here was when you get off the elevator and look at our office, you know who we represent." Visitors to CHPA's new offices at 1625 I St. NW in… Read More