Major U.S. corporations—including makers of packaging and branded consumer products—announced the formation of a new trade association March 7. AMERIPEN—The American Institution for Packaging and the Environment—is intended to offer a single voice on environmental issues surrounding packaging. The association said it will be neutral on the types of materials used for packaging and will use science to dispel misperceptions. “We want to make sure people who are making decisions are doing so based on data and not perception,” said Joan Pierce, AMERIPEN president and vice president of global design and packaging at Colgate-Palmolive. Rather than competing with existing… Read More