Changing decades-old designs requires strategic investment process, in time and money; FMI goes high-tech with scannable image. A shopping cart and a barcode have been part of the Food Marketing Institute’s logos since 1977, the year a merger created FMI. Scanning was cutting-edge technology then, and the logo helped identify FMI as a forward-thinking organization. But after 30-plus years, it was time for an update. As part of a rebranding initiative, FMI worked for months both internally and with a design firm to figure out what a new logo should and could convey. Borra “We wanted a logo to portray us as a professional, passionate and committed… Read More