Associations need to go glocal to extend brand, mission abroad
- April 15, 2016 |
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WILLIAM EHART
Foreign growth plan requires local boots on ground, worldly inclusiveness How global are you willing to be? There's a world of growth out there—but a U.S. organization can only go so far without becoming truly global in terms of governance. "If you're going to be a global organization, you really have to change your governance and your staffing to be reflective of people from different parts of the world," said Bill Drohan, president of Reston, Va.-based association management company Drohan Management Group. "If it just looks like another American thing where they are going to send money to an American organization, they are either not going to participate or not going… Read More
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