Annual Kellen survey looks at digital trends; paid advertising used to grow social media following, promote content, address issues Paid digital advertising is up and Facebook remains the most popular platform for U.S. associations and other nonprofits, according to a new social media survey. The percentage of groups reporting that they had paid for digital ads increased from 36 percent in 2015 to 41 percent in 2016. Advertising on Facebook ranked higher than for any other channel. The data comes from the fourth annual report on social media published by Kellen, an association management and professional services company. Independent market research firm ComRes surveyed… Read More