RELATED CONTENT Lobbying the public: Groups lean heavily on digital presence While new media has provided another avenue for trade associations to reach audiences, some industry groups have concluded they must tread carefully as they seek to build public image. Some have turned to an old standby to enhance consumer confidence: self-regulation. A coalition of advertising associations joined with the Council of Better Business Bureaus in August to launch AboutAds.info, which allows consumers to opt out of many online ads that use a web browser’s history to tailor advertising. While not expressly a PR campaign, the coalition’s program was launched amid public… Read More