Some experts say collecting a sophisticated database that is captured by Twitter, Facebook, LinkedIn has monetary potential RELATED CONTENT General guidelines for tweeting associations Social media is no longer new for many associations. Tweets, Facebook pages, blogs and YouTube videos are common, if not universal. But not all organizations are sold on the idea, say communications experts who work with associations. “I believe there is room for growth in the association community before we reach a critical mass embracing social media tools,” said Shana Glickfield, communication and advocacy strategist with the Beekeeper Group (their motto is “Build the Hive.… Read More