Leaders achieve ends by political and PR campaigns, unifying members, boosting shows to fund advocacy and mastering earned media In the world of lobbying, power comes from many sources. For association CEOs, it comes down to members, moxie and money—not necessarily in that order. Perhaps they represent deep-pocketed companies, or thousands of small businesspeople. Maybe they have personal charisma, uncanny political instincts, the chutzpah to sway elections, a powerful legal arm, are prodigious fundraisers or masters of media strategy. To have real stature—to be someone elected officials and regulators must take into account—an association leader needs some combination of… Read More