Trade and professional associations find revenue, ways to further mission with moves in networking, meetings, membership and techAssociations have been playing Let's Make a Deal in recent years, entering into partnerships and making acquisitions to broaden their reach. They are pursuing new markets—and sometimes profits—diversifying audiences and elevating members and stakeholders, all within the context of fulfilling their mission.The American Hotel & Lodging Association, the Society for Human Resource Management and PCMA (Professional Convention Management Association) have acquired organizations in recent years that promote networking and professional development,… Read More