Group manages to turn around years of declines by cutting dues and implementing best practices for recruiting new members Front page of ANA's membership application form. Just a few years ago the American Nurses Association was on life support, bleeding members as state nursing associations broke away from the national organization. ANA has since made almost a full recovery and in the process learned lessons that could prove useful for other groups seeking to grow their memberships. "Our leadership was wise enough to recognize that a Band-Aid or aspirin would not do the trick here," Carol Cohen, ANA's director of membership development, told attendees at last month's ASAE… Read More