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AI rewrites the rules for association content and credibility

Nothing is safe from AI, it seems. AI has been around for years, but we’ve definitively entered a new era, where this fast-developing technology now has associations scrambling to protect their content and reputations.Machines could be scraping material from an association’s websites and publications without permission and publishing it online, where it appears alongside less reliable information — imperiling the association’s credibility.CEOs now need to treat AI as a revenue issue and a brand issue, not just the latest tech trend. Association leaders, who are actively confronting the challenge, and technology experts have identified the major decisions CEOs must make to help their… Read More