Specialty Food Association debuts first consumer marketing campaign as part of continuing evolution of association's mission Daw For the first time in its 63-year history, the Specialty Food Association has launched a direct-to-consumer ad campaign, and in the process has joined numerous other associations dipping their toes into public outreach. The theme of the campaign is "Celebrate specialty food. Craft. Care. Joy." It will consist of two parts: Billboard and subway advertisements in the association's home, New York City, and aisle displays in four retail stores in New York City and New Jersey where consumers can sample member products. So why has an association… Read More