American Frozen Food Institute and eight largest frozen food makers unite to drive campaign; work groups key to success. Naasz The $5 million-revenue American Frozen Food Institute will launch an industry marketing campaign next year worth $150 million over three years, AFFI CEO Kraig Naasz told CEO Update exclusively. It is being funded by voluntary contributions from members and will continue beyond three years if successful. Tagline of the effort: "Frozen. How Fresh Stays Fresh." Other key details are being kept under wraps until the campaign gets under way. The goal is to improve the image of frozen foods, sales of which have been flat or declining in recent… Read More