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The view from the C-Suite allows you to see the forest through the trees. Your perspective is what helps drive your organization’s growth year-over-year, but is your strategy aligned with what your members are seeking?


A recent study, fielded by Abila, provider of software and services to associations and nonprofits, uncovered an alarming gap between what associations think members want and what those members actually value. Ranging from the expectations millennials are bringing to membership to the growing opportunities to create a Membership of Things, these findings have an impact on the financial health of organizations and can create complexities for association professionals.

Join us on Thursday, May 11 at 11 a.m. ET  for a live webinar with Abila's Director of Member Strategy Amanda Myers to explore these findings and specific actions you can take to keep your group’s strategy one step ahead.


You'll learn:

  • Learn what’s driving members to join and how the key benefits they seek can create opportunities for new (and unlimited) revenue streams
  • Understand key trends affecting the sector, including unique windows for advocacy
  • Create a strong foundation for future investment via foundations
  • Discover how establishing an ecosystem of tools for both staff and members can deliver an exceptional experience
You’ll earn one hour of CAE credit just for attending!

The webinar will be held on Thursday, May 11 at 11:00 a.m.
(Live attendance is required for CAE credits)
One hour