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What to consider before making a marketplace

Common questions associations should ask before delving into the project

Oct. 8, 2021
By Walt Willams

What should groups ask before exploring a B2B marketplace?

“It’s important that (associations) begin with a clear objective and make sure all the stakeholders are aligned,” said Kelly Bristol, vice president of association and buyer engagement at the B2B marketplace platform developer Brandwise. “Because the association needs to construct a narrative and then communicate to their stakeholders about how the marketplace parallels the objectives and the mission of the association itself.”