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In an online world, association websites provide more value

Groups that have undergone recent website redesigns entered into projects taking a critical look at content and relevance to members

AFFI member pageAFFI member page on the association's redesigned website.
Photo: AFFI

March 19, 2021
By Walt Williams

The association website is becoming an ever-more-important part of many groups’ overall value proposition to members, particularly in a world where meetings and work have been driven online because of the COVID-19 pandemic. Now some groups are redesigning their sites with those factors in mind.