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How to change an association's culture, from the new NRECA chief

Jo Ann Emerson is taking the best lessons from her political and association careers to transform culture at her organization.

June 27, 2014


Mementos from her time in Congress pepper the office of Jo Ann Emerson, CEO at the National Rural Electric Cooperative Association. Hard hats scribbled with signatures and cereal boxes customized with her photograph perch on shelves. But she’s most proud of a gift from Missouri’s electric co-ops, part of an electric pole that fell in a devastating 2009 ice storm. Emerson represented the state’s 8th District in Congress from 1996 to 2013. She describes the massive effort coordinating with co-ops and the Federal Emergency Management Agency to restore power and feed communities.