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Virtual reality could generate real results for some associations

Association of Equipment Manufacturers turns to technology in marketing trade show; science teachers association also looking at VR

VR presentation
A downloadable app turned smartphones into devices that could be used to explore floor plans and exhibits at AEM’s trade show in a virtual environment.

April 14, 2017
By Walt Williams

VR viewer

The Association of Equipment Manufacturers mailed 13,000 pairs of cardboard virtual reality viewers to advertise its 2017 trade show.

The Association of Equipment Manufacturers holds one of the largest construction industry trade shows in the world, but the group has struggled with conveying the immensity of the event to potential attendees. So this year AEM employed a high-tech solution—virtual reality.