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Virtual is for real, and here to stay

While revenues from in-person meetings can’t be replaced, associations can monetize, realize value from natural advantages of digital formats

Subers, Poodiack
Mark Subers of Printing United, left, and Anne Poodiack of IFA.

June 19, 2020
By William Ehart

Associations are discovering the virtues of virtual and hybrid meetings. While the trend was underway prior to the pandemic, it has been accelerated by necessity. Despite revenue challenges, there is opportunity.

“We’re learning what works well and doesn’t virtually,” said Anne Poodiack, vice president of conferences and meetings at the International Franchise Association.