You are here

NEWS

Trade shows go high-tech to keep up with expectations

Mobile apps, badges that track attendee movement just some of the technology being deployed at meetings and conventions

February 8, 2013
By Walt Williams

Mesirow
Mesirow
Pierce
Pierce

As people grow more interconnected thanks to advances in mobile technology, trade shows themselves are changing to cater to audiences who expect more from the experience than a glossy brochure.