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To stem member loss, groups look hard at value proposition

Members leave for a variety of reasons, but paying attention to concerns, proving return on investment can mitigate problems

March 2, 2018
By Walt Williams

Members are the lifeblood of any association and professional society, and when they begin to leave most groups wither, and some die. So how do groups stem the bleeding once it begins?

For starters, the healing process commences well before members have walked out the door, said Bill Hudson, former CEO of the Global Cold Chain Alliance.

“Stemming the outflow of members doesn’t start when they start leaving,” he said. “It starts in how well you hold onto them.”