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Site visits help grow grassroots connections with lawmakers

In-district events becoming more important for association advocacy, especially before election; good visuals make tours more appealing
Advocates in action: U.S. Rep. Rod Blum (third from right) tours Wendling Quarries in Cedar Rapids, Iowa, last August. Photo: National Stone, Sand & Gravel Association

July 22, 2016
By Lori Sharn

The combination of a seven-week congressional recess and election-year campaigning means prime-time opportunities for hometown advocacy.

For associations, there’s often no better way to build a relationship between their grassroots advocates and lawmakers—and to highlight their policy issues—than through workplace site visits. Some trade groups and professional societies are getting increasingly methodical and sophisticated about organizing these tours.