June 22, 2006
John F. Sturm, president and CEO of the Newspaper Association of America, talks to CEO Update about his association, issues facing his members, and representing a very visible industry.
Q. The NAA has over 2,700 members including newspapers, marketing, advertising and circulation managers. That is a diverse membership with different priorities. How do you ensure that all those factions are represented? How do you keep them active and engaged in the association?