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Plant Based Foods Association sows the seeds for growth

Small group founded three years ago positions itself to represent an industry booming as more consumers seek meatless alternatives


July 26, 2019
By Walt Williams

Five years ago, an idea took root in Michele Simon’s mind: Why shouldn’t companies that produce vegan and vegetarian alternatives to common foods have their own trade association?

Simon, a San Francisco-based attorney with Handel Food Law, had worked in food policy for two decades at that point. She also had been a vegetarian since law school, attracted to the lifestyle because of its environmental and health benefits. She saw a growing industry that faced many policy challenges and roadblocks as it sought to meet increasing consumer demand.