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New group creates community for association revenue pros

Peer-to-peer conversations offer members ‘an opportunity to speak candidly about the challenges facing our teams,’ PAR founder says

Soth
Soth

Nov. 19, 2021
By Kathryn Walson

Until recently, people in business development roles at associations didn’t have a way to connect, collaborate or share ideas, according to Sean Soth, founder of Professionals for Association Revenue and chair of its leadership advisory board.

“We’d be at conferences and often have a challenging time finding one another,” Soth told CEO Update. “So we started with just a wonderful group of … growth-minded folks who are doing really cool things within their own organizations.”

They formed PAR in 2019 and officially launched it in January of this year as a membership organization whose mission is “inspiring revenue growth for association professionals through knowledge, resources and community.”