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More boards include executive coaching in CEO contracts

Some leaders are reluctant to ask for help; services offered and prices vary widely among coaches

July 24, 2015
By William Ehart

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Association boards, especially those of business groups, are increasingly recognizing the value of executive coaching and are willing to provide for it in employment contracts. But some executives find it hard to admit they could use a hand.

“There’s a growing awareness by boards, and they want to support their CEOs,” said Jan Gravel, founder and managing director of McLean, Va.-based Janus Development Group. “But when you are on top of the organization, it can be hard to admit that you have development areas. If executives have not been exposed to coaching, there’s still a reluctance to ask for help.”