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More than 100,000 attendees flock to Las Vegas trade show

While SEMA Show attendance didn't hit pre-pandemic levels, it suggests many people are willing to travel to in-person events

Nov. 19, 2021
By Walt Williams

The Specialty Equipment Manufacturers Association recently pulled off the largest association trade show since the start of the pandemic—another sign that business travelers are willing to attend in-person events, if not yet at pre-pandemic levels.

The SEMA Show drew more than 100,000 attendees, exhibitors and media to the Las Vegas Convention Center at the beginning of November, according to the association. The four-day event typically attracted more than 160,000 people before the pandemic, but the group was pleased with the turnout.

“We kept our finger on the pulse of everything from the very start of the year until the show opened,” SEMA Vice President of Events Tom Gattuso said. “And we definitely saw a shift with the surge of the Delta variant” of the virus.