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How small associations can ride larger trade show trends

Anatomists use meeting to boost profession in public eye; specialty toy retailers create hands-on experience to help members compete


Aug. 19, 2016
By William Ehart

Associations are increasingly treating their meetings as strategic assets rather than just revenue generators.

Shows are becoming a focal point to raise industry awareness and boost advocacy—and technology is more important than ever to enhance attendee experience and demonstrate how members can do business better.

But how can smaller associations participate in those trends?

The $2 million-revenue American Association of Anatomists and the $1.8 million-revenue American Specialty Toy Retailing Association are two examples of smaller groups finding ways to keep their shows vital to members.

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