July 13, 2018
By William Ehart
Many reasons, few incentives for association mergers
It was a major accomplishment that benefited her industry when a lot was at stake.
But association leader Shirley Bloomfield doesn’t look forward to doing it again.
As CEO of the $15 million-revenue NTCA—The Rural Broadband Association, Bloomfield led the process of its 2013 merger with the Organization for the Promotion and Advancement of Small Telecommunications Companies.
The combination came at a critical time, unifying the industry’s voice as the federal government was setting a new rural broadband strategy.