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Diary of a merger—how telecom groups bridged gap


July 13, 2018
By William Ehart

It was a major accomplishment that benefited her industry when a lot was at stake.

But association leader Shirley Bloomfield doesn’t look forward to doing it again.

As CEO of the $15 million-revenue NTCA—The Rural Broadband Association, Bloomfield led the process of its 2013 merger with the Organization for the Promotion and Advancement of Small Telecommunications Companies.

The combination came at a critical time, unifying the industry’s voice as the federal government was setting a new rural broadband strategy.